In June 2015 Vancouver welcomed the world as one of 6 Canadian host cities of the 2015 FIFA Women’s World Cup. With a capacity of 5,000 the FIFA FanZone Vancouver was the largest free public FanZone in Canada and welcomed over 130,000 visitors in 13 days. As the first fully liquor licensed Vancouver site of this size the FanZone was groundbreaking and created a family friendly setting within the licensed environment. Each day featured live musical entertainment, food trucks themed on competing countries, appearances from the Canadian National Team Alumni, freestyle soccer demonstrations by World Champion Laura Biondo and day long skills and drills sessions on the mini turf pitch.
As the Brand Experience Designer for the FIFA FanZone Vancouver I was hired to design the visual experience and look of the event. I worked closely with BRANDLIVE, the City of Vancouver, Sport BC and FIFA to develop a visual theme that could translate from small scale communications, to large scale onsite signage, to a fully immersive international experience.