During my time with BRANDLIVE I worked as the Creative Lead for the US Medical Affairs Annual National Medical Meeting. Over the course of the 2 years I had the opportunity to design several brand identities, manage the build of the online, print, app and onscreen content, as well as create the environmental signage. From the initial digital communications to the wayfinding across the multiple properties, all of the creative elements needed to be cohesive and be an extension of the conference theme.
In 2014 I designed a survey that placed the 500 conference attendees into 4 different quadrants. Based on their results in the survey we customized their conference experience and suggested activities that they would like to take part in. Over the course of the multi-day event a data visualization was revealed that represented the guest's data points and how their different personality types were connected to each other. This data visualization is now showcased in the Genentech office located in San Francisco as a legacy piece.
Gallery: USMA National Medical Meeting 2015
