Unusual, Inc. is a membership-based, innovation-focused consortium that helps leaders of organizations thrive by creating founding moments. Unusual Intersections produces a variety of media assets including events, workshops, publications, and much more to help realize this mission.
For this project our client required a brand identity and launch event that showcased the personality and innovative culture of their organization. The Unusual Intersections brand was a result of needing a look that could evolve depending on the asset it was required for. Based on this information we created a hexagon logo that could intersect and change into different patterns depending on how the viewer looked at it. The main logo has been highlighted into a geometric U for Unusual, Inc. From transforming the venue for their initial event to building out a comprehensive event program, this identity gave us the freedom to layer and deconstruct the look depending on the occasion.