During my time with BRANDLIVE I worked as the Art Director for the Boston Pizza + Boston's Franchisee Conference held in Toronto at the Westin Harbour Castle. My role covered a large list of responsibilities; from overseeing the design of the event brand, to building out the visual themes for the conference, to designing the custom website, and environmental signage.
The event brand was built around Boston Pizza's tagline, "The Making of a Fan", and was carried out across signage, event themes, and the look of the whole conference. The speaker portion of the conference featured the likes of Steve Nash and Doug Lipp, while the Awards night was hosted by the actor and comedian, Brent Butt. The closing night party which we titled "The Tailgate Party" was held at Toronto's Mattamy Athletics Centre and featured Serena Ryder and Big + Rich.
