The request from our client for this event was to create an outdoor music festival experience in an indoor convention centre space. Knowing that the footprint of our venue was very large and that the ceilings were quite high we decided to create 2 separate spaces; The Backstage area where guests could mingle and play lawn games and a Festival Grounds zone where the tapas would be served and the entertainers would perform.
For this event, I created an event brand that was complimentary to our client's existing logo but gave it a fresh twist. With a unique colour palette and style for both spaces developed, we managed to transform this indoor conference hall into an elevated, outdoor music festival! From birch printed signage and custom iconography to uplit greenery and LED floating balloons, guests quickly forgot that they were at a corporate conference only a few minutes earlier!